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Holiday shopping and search behaviors in moments
Earlier this year, Google introduced the concept of “moments”, real-time, intent-driven, micro-moment searches, therefore giving brands a greater opportunity to reach and influence consumer...
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Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Staying ahead of the competition can be challenging in certain industries, but in pay-per-click (PPC) advertising there are tools that can help to drive strategy, bidding, and ad messaging. Auction...
View Article5 Web Analytics Metrics to Pump Up PPC
Using Web analytics to gain insights about user behavior can be an effective way to develop new strategies for pay-per-click accounts. High-Revenue Keywords Tracking revenue and goals in analytics is...
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Bing Ads to Combine All Device Targeting on March 23: Are You Ready?
Bing Ads is releasing an upgrade called “Unified Device Targeting,” or UDT, to their advertising management tool on March 23, 2015. Now, all campaigns will target all devices by default: desktops,...
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AdWords “Other Interests” Discontinued for More Advanced Audience Targeting
One of the common ways to target audiences in AdWords on the Google Display Network (GDN) is by users’ interest. Google has segmented users into qualified lists based on their online behavior. But...
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We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search
Thought you would get a break from holiday promotions? Not likely! It’s time to get back into high gear after Christmas holiday campaigns because Valentine’s Day is fast approaching. A recent...
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Paid Media Strategy Review Tips
As the new year approaches, it’s a great time to review your paid media strategy, even it is not in a formal plan. Here is a checklist to get you started and hopefully save you a little time as well....
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How to Drive Conversions and Traffic on Twitter? Website Cards
Small to medium-sized businesses (SMBs) have been looking for ways to connect on Twitter in a meaningful and profitable way. According to the platform, 47 percent of Twitter users who follow a SMB...
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5 PPC Feature Releases in AdWords and Bing Ads to Watch Now
In my recent ClickZ post, “Marketing Trends to Watch and Apply to PPC,” I discussed overall marketing trends for paid search that are relevant and deserve to be included in strategic ad plans. Along...
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Marketing Trends to Watch and Apply to PPC
Features and enhancements in pay-per-click (PPC) occur regularly, but taking overall marketing trends and applying them to PPC gives advertisers an advantage over the competition. Digital Coupons While...
View ArticleHoliday shopping and search behaviors in moments
Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral shift during the holiday season.
View ArticleCompetitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.
View Article5 Web Analytics Metrics to Pump Up PPC
These five Web analytics insights can help you boost your pay-per-click marketing efforts.
View ArticleBing Ads to Combine All Device Targeting on March 23: Are You Ready?
The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared?
View ArticleAdWords "Other Interests" Discontinued for More Advanced Audience Targeting
Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options.
View ArticleWe Heart Holiday PPC: Valentine’s Day Promotions for Paid Search
The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips.
View ArticlePaid Media Strategy Review Tips
These tips can help you review and ready your paid media strategy for the new year. Are you prepared?
View ArticleHow to Drive Conversions and Traffic on Twitter? Website Cards
SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively.
View Article5 PPC Feature Releases in AdWords and Bing Ads to Watch Now
There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of.
View ArticleMarketing Trends to Watch and Apply to PPC
If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boost over your competitors.
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