Improve Your Call-to-Action in PPC Ads
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
View Article5 Super Tips to Understanding Keywords in Paid Search
How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert.
View ArticleGuy Kawasaki Enchants Audience in Recent Keynote
How innovation and enchantment are the keys to influencing audiences and customers.
View ArticlePrepare Your Online Advertising for Mobile Holiday Shoppers
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
View ArticleHow to Plan PPC Advertising for the New Year
Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year.
View ArticleDebunking 5 Myths of PPC Advertising
PPC won't make you taller and five other myths about PPC advertising.
View ArticleAdWords Enhanced Campaigns: New Campaign Checklist
Get ready to start on fresh campaigns in AdWords with these eight new goals.
View ArticleTips to Streamline Google AdWords for Small Business
Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
View ArticleHow to Create an AdWords Action Plan From Purchase Path Data
As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we do.
View ArticleGoogle AdWords Enhanced Campaign CPCs Grow 6% [Report]
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than...
View Article5 Tips to Rule Online Advertising This Back-to-School Season
Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing.
View ArticleMarketers Take Note: Google Searches Show That '90s-Era Styles Are Back
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC...
View Article5 New AdWords Features Open Up New Data Insights and Optimization Potential
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search funnels, and even post-click visitor behavior.
View ArticleGoogle AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach.
View ArticlePPC for Brand Impact
The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for...
View ArticleGoogle Adds Estimated Total Conversions to Track Cross-Device Purchases in...
Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple devices to complete.
View Article5 Last Minute PPC Holiday Tips for Advertisers
Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns.
View Article3 Paid Search Trends to Watch for in 2014
Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014?
View Article5 Ways to Prep Your PPC Advertising for 2014
Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year.
View ArticleNo. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in...
The tips and tricks you need to know in order to get the best results on LinkedIn.
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